PROFILE
Since 1935, Keller Keukenfabriek B.V. has produced quality kitchens for both home and export markets and, today, the company employs 250 people. Every part of the kitchen market is covered by Keller and the company is specifically active in Belgium, France, Portugal, England and Ireland.
Next to the business-to-business market, Keller is also active in the residential arena via the impressive retailer network.
Keller serves the markets by segmenting its business into three parts:-
A: Keller Designer Kitchens
The luxury kitchens, in the top segment, come under the Keller Kitchens brand. These are placed at the high end of the market in general and ensure that Keller maintains its top-quality brand name.
B: Private Labels
In 1992, Keller started to design and manufacture kitchens under a private label for purchasing groups and DIY chains. These labels tend to sit in the middle-market position.
C: Keller Prolux (project kitchens)
In the Netherlands, Keller is one of the main players in the contract market. With more than 40.000 project kitchens made every year, Keller enjoys a market share of 27%. Housing corporations, project developers, investors and builders have together put their trust in Keller and enjoyed the quality and flexibility that come with the name.
The customers not only seek consistency and reliability, but also quality and innovation inherent in a pan-European organisation.
Even after 70 years, Keller remains a family business with Mr. A.W. Keller at the helm, with three co-directors who make up the management team.
