Going double Dutch - for stunning new kitchen collections
Two of the leading players in the kitchen market in the Netherlands have joined forces to bring Dutch technology and innovation to the UK retail and consumer market. The aim of the new joint venture is to differentiate the offering from other showrooms and kitchen enterprises.
Keller, established in 1936 and now with over 90 showrooms in the UK and a national advertising and PR presence, is already a well-known, quality brand in the UK and is synonymous with design innovation, style and quality. Key to this success and growth is the 20,000 m² production plant which has made Keller one of the fastest-growing players in the European kitchen market. The company boasts a stunning range of models under the Red, Black and Gold Label collections which encompass affordable design options for the retailer, consumer and quality developer.
ATAG is a top brand in innovative and trendsetting kitchen appliances in the Netherlands. Inspiring and challenging, ATAG offers stainless steel and/or glass ranges which are designed with quality, performance and comfort in mind. Recent launches include the new Compact and Magna Design ranges and the exciting Hob collection.
Both Keller and ATAG have won many Dutch design awards and are featured in "Living Tomorrow", the well-known exhibition of future developments in industrial design.
Peter Bastinck, Keller's Commercial Director, explains "We want to offer the UK consumer something really novel and differentiate the retailer from others in the same environs. Our joint initiative encompasses striking showroom displays, original advertisements in both the national home-interest and regional press and literature promotions. The idea is to create a win-win formula as complementary business partners."
See the website www.dutch-design.co.uk for more information.